KUALA LUMPUR, 8 May 2026 – Offspring Inc., the premier sustainable baby care brand from Australia under SEDANIA Innovator Berhad, has launched Lineage in Love, a limited-edition collection created in collaboration with Kapten Batik. This marks the brand’s first major partnership and a first-of-its-kind pairing of premium baby care with Malaysian artisanal fashion.

Launched ahead of Mother’s Day, Lineage in Love explores how a mother’s love shapes the early world of a child through everyday moments shared between mother and child. At its heart, the collaboration reflects a simple truth: love is not only felt, but lived through what children are surrounded by every day. From care routines to cultural expression, these early experiences quietly shape how they begin to understand the world.

The collection brings this idea into everyday family life through an exclusive Offspring fashion diaper design alongside Kapten Batik’s first-ever complete family apparel range. Together, these pieces reframe daily essentials as tangible expressions of love objects that carry emotional and cultural significance through daily use, touch, and wear.

“We often think of baby care as purely functional, but at Offspring, we see it as an extension of how mothers express love in the earliest stages of life,” said Nur Rahimaton Abdul Shukor, Head of Brand and Communications of SEDANIA Innovator Berhad. “It is through these everyday acts of care that familiarity, identity and belonging begin to take shape. Even a design on a diaper becomes a gentle way for a mother to share stories of heritage and culture, reflecting the world of love she hopes to build for her child.”

“Batik has always been an expression of identity through craftsmanship, traditionally worn during meaningful milestones and celebrations,” said Fadli Muhsin, Head of Creative and Product at Kapten Batik. “In recent years, we’ve seen it become part of everyday expression. Through this collaboration with Offspring Inc., we are extending that into the earliest stages of life bringing batik into shared daily moments. The introduction of our first-ever daughter set completes this journey, making batik part of the full family experience.”

Offspring’s collaboration with Kapten Batik reflects an ongoing approach of working with creative partners to bring meaningful narratives into everyday family life, where even the little things matter. 

“What I love about this collaboration is how it anchors thoughtfulness in the routine of caring for a child,” said Zahirah MacWilson, Offspring Brand Advocate and Partner. “It shows that mothers express love not just through what we do, but through the meaningful things we choose to surround our children with every day.”

Starting 5 May, the collection will be available exclusively at Offspringinc.com and selected Happikiddo stores at The Campus Ampang, Publika, IPC, Citta Mall and The Gardens Mall. At Offspringinc.com, customers who purchase four packs of diapers from the collection will receive a complimentary Offspring x Kapten Batik travel pouch with mini essentials (valued at RM199), available exclusively with online purchases while stocks last. 

Meanwhile, Kapten Batik’s full family range will be available exclusively at its flagship store in The Gardens Mall and Publika.